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What should be the proper purpose of UI and UX design?

Published on May 26, 2017 by uixgeek on UX design

post-thumb About My Logo and Works I am Korley Emmanuel, a creative 3D artist and designer with a strong passion for visual storytelling and digital artistry. My work spans 3D modeling, texturing, rendering, animation, and motion graphics, where I strive to bring concepts and ideas to life in engaging and visually striking ways. About My Logo My logo represents my personal brand and creative identity. It is designed to reflect: Creativity & Innovation: Bold lines and modern shapes that showcase originality. Professionalism & Precision: Clean and balanced design that conveys attention to detail. Digital & 3D Focus: Subtle elements hinting at depth, dimensionality, and technical skill. This logo serves as a signature for all my works, unifying my projects under a consistent visual identity. About My Works My portfolio includes a wide range of projects, from 3D character modeling and product visualization to environmental design and motion graphics. Each project demonstrates: Technical Mastery: Expertise in tools like Blender, Maya, 3ds Max, ZBrush, and Substance Painter. Artistic Vision: Emphasis on aesthetics, storytelling, and user engagement. Problem-Solving & Innovation: Translating ideas into functional, visually compelling solutions. I am committed to continuously evolving my craft, exploring new techniques, and pushing the boundaries of digital art. Every piece I create is a reflection of my dedication, creativity, and passion for 3D design.

Purpose of UX Design (User Experience) UX design focuses on the overall experience of the user when interacting with a product, system, or service. Its main purposes include: Usability: Ensuring the product is intuitive, easy to navigate, and helps users accomplish tasks efficiently. Accessibility: Making the experience inclusive for people with different abilities and backgrounds. Satisfaction: Creating a positive emotional experience that encourages continued use. Problem-Solving: Designing solutions that meet real user needs. Efficiency: Reducing friction and minimizing errors during interactions. Consistency: Providing predictable behavior across different parts of the product. Goal: UX aims to make products functional, effective, and enjoyable from the user’s perspective.

UX Design: Deeper Purpose UX design is about solving problems for users in the most effective and enjoyable way. Beyond usability, its purpose also includes: Reducing Frustration: A good UX anticipates user pain points and removes obstacles in the interaction process. Building Trust: Consistent, reliable, and transparent interfaces increase user confidence in the product or brand. Encouraging Engagement: UX designs guide users naturally, increasing time spent on apps or websites, and improving conversion rates. Data-Driven Decisions: UX designers analyze user behavior through testing and feedback to continuously improve experiences. Example: An e-commerce website that recommends products based on past searches, makes checkout simple, and offers clear shipping information demonstrates effective UX. Users can shop efficiently without confusion or frustration.

UX focuses on the journey – the overall feel, functionality, and satisfaction of interacting with a product. UI focuses on the touchpoints – the visual and interactive elements that make the product accessible and attractive. Together, they create meaningful experiences – products that are usable, enjoyable, effective, and aligned with business goals. Good UI/UX is invisible – when done well, users may not notice the design consciously, but they feel how seamless and enjoyable it is.
  • Memory refers to how past experiences, images, or knowledge influence our perception and interpretation of art.

  • Recognition is the ability to identify and make sense of visual elements, symbols, or patterns based on prior exposure or familiarity.

 

Comments 03

Psychological Purpose of UI/UX Design

15 january 2015 At 10:30 pm

Cognitive Ease: Good UX reduces mental effort, helping users understand and interact with the product naturally.

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Motivation & Engagement

15 january 2015 At 10:30 pm

Clear affordances and feedback encourage users to take desired actions, such as signing up, sharing, or purchasing.

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Memory & Recognition:

15 january 2015 At 10:30 pm

Consistent UI patterns and interaction flows help users remember how to navigate the product.

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